• FELIX SCHWAKE PREMIUM PROJECT Maastricht University Kick off Meeting 2020
  • Maastrict Universitaet Business Economics

Premium Program EDLAB 2020
Maastricht University of Business and Economics

PREMIUM is Maastricht University’s Honours programme for high-performing, motivated master’s students. Once selected, students are grouped together in interdisciplinary teams and given a project to complete for a client from the (local) business or government sector under the guidance of a project mentor. Alongside their project, students receive individual coaching focused on personal competence development. Lastly, students attend several workshops to help cultivate valuable skills and knowledge to prepare them for the job market.

This semester, Kriti, Carolin, Paloma and Ruben have spent a semester thinking about how to build a sales concept for a luxury brand using the example of the brand "Felix Schwake". The students work was accompanied by the mentor Sabine Nievelstein. For the students and also for the team of Felix Schwake it was a great experience.



The Premium Program EDLAB 2020 at Maastricht University

The Honors Program of Maastricht University

PREMIUM is the esteemed Honors program of Maastricht University for high-performing, motivated master's students. After a careful selection process, the students are grouped into interdisciplinary teams and work on a project for a client from the local business or government sector. Under the guidance of an experienced project mentor, the students receive valuable advice and personal coaching.

Development of Personal Competencies and Preparation for the Job Market

In addition to their project work, the students participate in a series of workshops. These provide the opportunity to acquire valuable skills and knowledge and to prepare optimally for the job market.

Distribution Concept for Luxury Brands: The Case Study "Felix Schwake"

This semester, the students Kriti, Carolin, Paloma, and Ruben intensively dealt with the development of a distribution concept for a luxury brand. Their focus was on the brand "Felix Schwake", which is known for its purist, functional art. Under the guidance of their mentor Sabine Nievelstein, they developed a comprehensive concept for marketing this exclusive brand.

Conclusion: A Rewarding Experience for All Involved

For both the students and the Felix Schwake team, the collaboration was a valuable experience. The students were able to apply their skills in a practical context and gain new insights into the luxury brand industry, while the Felix Schwake team benefited from their fresh ideas and commitment.